Built on the tradition and value of Jeonju Bibimbap, Hanok Village Bibimbap completed its U.S. trademark application process and received approval of its Statement of Use on December 16, 2025. 

This is meaningful in that it secures the foundation for protecting the brand in the United States and shows that the direction Hanok Village Bibimbap has been preparing for global expansion is now being supported by a more concrete and structured foundation.

Hanok Village Bibimbap has grown as a Korean food brand that combines the essential appeal of Korean cuisine with a modern operating system, backed by years of accumulated operational experience and the trust it has built in the domestic market. 

Jeonju Bibimbap is widely recognized as one of Korea’s representative dishes, known for its harmony of ingredients, balance, and refined culinary culture. Centered on this identity, Hanok Village Bibimbap has continued to strengthen the completeness of its brand through menu competitiveness and operational know-how accumulated from running stores in Korea.

The completion of this U.S. trademark use approval represents more than the conclusion of an administrative procedure.

It demonstrates that a practical legal foundation for entering the U.S. market has been secured. As trademark rights are a core element of brand protection and stable business development in the United States, this approval further strengthens Hanok Village Bibimbap’s credibility and readiness for market entry.

In addition to its heritage and menu competitiveness, Hanok Village Bibimbap has been reinforcing its global market readiness through continued overseas preparation and trademark protection. 

Beyond the United States, the trademark application in Canada has been completed and is currently pending registration, while trademark registration has been completed in Australia, Japan, and Singapore.
In Vietnam, the trademark is pending at the third stage of registration, while in the Philippines and Europe, it is pending at the second stage. This progress demonstrates that the brand is proactively securing its rights in major overseas markets and systematically building the foundation required for entry into each country.

Hanok Village Bibimbap continues to expand its global potential based on the trust built through domestic operations, a standardized operating direction, and a differentiated brand identity centered on Jeonju Bibimbap. By strengthening institutional foundations such as trademark protection step by step, the brand is further establishing itself as a Korean food brand with both competitiveness and business stability.

Moving forward, Hanok Village Bibimbap will continue to strengthen the foundation for stable and sustainable expansion in overseas markets, building on its heritage and brand credibility. Important updates regarding overseas business, trademark progress, and global expansion preparations will continue to be shared through our website and blog.

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