Hanok Village Bibimbap participated in the OKTA Expo, held business meetings with buyers from multiple countries, and signed Memorandums of Understanding (MOUs) related to expansion into Frankfurt, Germany, and Australia. The event reflected how overseas interest in the brand is becoming more concrete on top of the company’s ongoing global expansion efforts that have continued since 2019.

OKTA, the World Federation of Overseas Korean Traders Associations, is a global business network that connects overseas Korean entrepreneurs and trade professionals around the world. It provides practical business opportunities for companies seeking international expansion, including buyer development, distribution cooperation, and partnership building. Through this expo, Hanok Village Bibimbap went beyond simple brand promotion and met directly with overseas buyers and potential partners to discuss interest in its franchise model and frozen bibimbap products, as well as country-specific business opportunities.

At the event, buyers showed meaningful interest in both the Hanok Village Bibimbap franchise and its frozen bibimbap products. In particular, the brand was positively received for combining the heritage of Jeonju bibimbap with a modern operating system and an export-ready product portfolio. This indicates that the brand is being recognized not only for the cultural value of Korean cuisine, but also as a business model that can connect to real distribution, franchising, and commercial expansion.

Since 2019, Hanok Village Bibimbap has continued to build its path toward overseas growth. The company has steadily pursued market outreach, partner development, and brand expansion across multiple regions, while also laying the legal and operational groundwork needed for international business. In that context, this year’s OKTA Expo was significant because it showed that buyers from multiple countries are taking growing interest in the brand and that those discussions are becoming more specific and actionable. Rather than simply testing whether expansion may be possible, the brand is now seeing broader and deeper international attention built through years of continuous effort.

The MOUs signed for Frankfurt, Germany and Australia are especially meaningful because they show that overseas interest is moving into actual cooperation. These agreements can serve as a foundation for future local partnerships, market entry discussions, and more concrete business development.

In the case of Australia, Hanok Village Bibimbap has also already completed trademark registration, securing a legal foundation for brand protection in the local market. In overseas business, trademark registration is a key element that helps protect brand assets while strengthening credibility and business stability in future distribution, franchise, and partnership discussions. The Australia-related MOU is particularly significant because it is being pursued on top of that established foundation.

Built on the heritage of Jeonju bibimbap, Hanok Village Bibimbap has grown as a Korean food brand with accumulated operating experience and strong brand credibility in Korea. Its dual structure of franchise development and export-ready products, including frozen bibimbap, also gives the company flexibility to respond to different market conditions and distribution environments across countries.

Participation in the OKTA Expo shows that Hanok Village Bibimbap’s global expansion efforts since 2019 are continuing to lead to more visible results and stronger international cooperation. Going forward, the brand will continue to expand its global footprint by building relationships with more countries, based on the essential value of Korean cuisine and a modern, reliable operating system.